Split testing therefore requires intervention from your technical team. And where A/B testing uses Split testing, which requires technical teams to intervene, remains the best testing solution when...

Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form...

Split testing, commonly referred to as A/B testing, allows marketers to compare two different The pinpoint accuracy of split testing. Let's say you want to see if a different headline would bring a lift in...

Split URL Testing is testing multiple versions of your webpage hosted on different URLs. Your website traffic is split between the control and variations, and respective conversion rates are measured to...

Split testing is when you take incoming traffic into a digital experience, like a website or mobile app, and randomly assign each person into a different group.

A/B testing (also known as bucket testing or split-run testing) is a user experience research methodology. A/B tests consist of a randomized experiment with two variants...

Split testing (also known as A/B testing and multivariate testing) is a straightforward, scientific way A split test distributes website traffic between two different versions of a webpage—the original (A)...

Split testing shows you if your marketing is working, and where you can make changes to improve its A split test is a method of testing multiple versions of a web site (or individual elements of a...

Split testing is a method of testing where a control version of your website is compared to a A/B testing and split testing shouldn't be mutually exclusive. Instead, they should be used as...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other.

Split testing and A/B testing are commonly used interchangeably. Split testing compares two completely different versions of a webpage with two distinct URLs to determine which one page your...

A/B split testing (or split testing for short) is the process of comparing two versions of a web page A/B split testing isn't new. It's actually an old and still common technique, popularly referred to as...

Split testing your website allows you to essentially run multiple A/B tests at the same time. Instead of comparing a control against just one variation, you include more variations to speed up the process.

A simple guide to split testing and how it can improve the effectiveness of your digital marketing Split testing involves sending variants of your e-newsletters to some of the people on your mailing list...

Split testing is one of the best ways to experiment with your site. Here's what split testing is and how you can do it Split testing gets its name from the practice of separating, or "splitting," your current...

Split Testing or A/B Testing (which is less applicable in my opinion because usually you have more than 2 groups) is an instrument to check different versions of something in different user groups to find...

Split testing (or A/B testing) is a method of website interface testing, in order to find out which website version achieves the largest profit. Split-testing is usually based on conversion rate.

Specifically, split testing your opt in pages, headlines, offers, etc. is the key way for you to constantly improve your results. The simplest form of split testing is what we call A/B tests.