Customer relationship management - Wikipedia
https://en.wikipedia.org/wiki/Customer_relationship_management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers...
A Beginner's Guide to CRM Systems - Salesforce EMEA
https://www.salesforce.com/eu/learning-centre/crm/crm-systems/?bc=OTH
A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team...