Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup (business model design, customer development, agile engineering).

Customer development is a four-step framework that provides a way to use a scientific approach to validate assumptions about your product and business.

Customer development is the portion of the Lean Startup methodology aimed at understanding the problem. This requires first fully vetting the opportunity and validating that the proposed solution will...

Is customer development important? The short answer is yes, of course! No business can survive without a loyal customer base that uses its product or service.