Customer lifetime value - Wikipedia
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer.
Customer Lifetime Value: What is it and How to Calculate | CleverTap
Customer lifetime value (CLV), sometimes referred to as lifetime value (LTV), is the profit margin a The customer lifetime value must account for customer acquisition costs (CAC), ongoing sales and...
How to Calculate Customer Lifetime Value
Customer lifetime value (CLTV) is one of the most important metrics to measure at any growing company. By measuring CLTV in relation to cost of customer acquisition (CAC), companies can...
Lifetime Value Calculation - Overview, How to Calculate LTV
Lifetime Value Calculation is the process by which a business measures the value of a customer to the Customer Lifetime Value or LTV is one of the metrics used to measure the growth of a company.