Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won...

Real Time Bidding, or RTB, is a technology by which ad impressions are auctioned in the mere milliseconds it takes for a user to open a webpage. Several parties take part in the auction.

RTB News. 72K likes · 1,545 talking about this. RTB News Centre.

Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital marketing ad campaigns, but also drastically...

Successful RTB advertising is what SmartyAds specializes on. RTB for us is a universal tool which can help every publisher to sell ad inventory to the most interested media buyer, who is willing to pay the...

Real-Time Bidding, or RTB, is a programmatic ad buying process where demand-side platforms and supply-side platforms buy and sell ad inventory.

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