Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

Web Traffic Analytics.

Here are the top nine web analytics tools used by over 2000 professionals, in order of popularity Just getting started with web analytics? Then you're probably looking to use a free tool while you...

Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored...

Web analytics: How to get started. Web analytics are a powerful resource for any business with a website or online presence. By monitoring the way that potential customers interact with your...

Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application.

google analytics account.

Web analytics is a process of collecting, analyzing as well as reporting of data to understand and There is a wide range of web analytics tools that provide a simple report to examine your traffic...

Web analytics can strongly support the qualitative research and testing finding. Some best practices to keep in mind related to this field are: Encourage a data-driven environment for decision making.